It Can Happen to You. Want to invite white-collar disaster? Adopt an attitude of “it can’t happen here.” Public trust of companies and corporate leaders is at an all-time low, and the headlines are filled with stories of insider trading, fraud, Ponzi schemes and FCPA violations. Today, it’s harder than ever to discern between the [...]

Emerging Brands: From A, B, C to IPO. Great ideas require nurturing, and so do great young brands. Each stage of company development focuses on different objectives, and achieving each milestone demands different communications tactics. To earn continued investment, brands must convey their opportunity (Series A), differentiation (Series B), momentum (Series C) and success (IPO) [...]

Herding the Cats. Trade associations regularly face similar communications challenges regardless of the industries represented. Boards and other leadership is often made up of competitors in the same industry, setting the table for awkward situations where the interests of one member could conflict with others. Additionally, the problems or crisis of a single company (inside [...]

Getting the Genie Back in the Bottle. Regularly communicating product safety must be standard operating procedure for any company. Those assurances must also continue even when things go wrong. In instances where recalls are on the table, product and brand loyalty is tested like never before. Successfully navigating these situations by committing to make things [...]

Liability is a fact of business life. Product liability is a dangerous fact of life for companies. Regardless of the outcome of any litigation or regulatory action, it’s imperative that you have effective product liability communication in place for your brand to survive and thrive. And today’s product liability communications address your audience with the [...]

Fight Back, Cooperate or Find Middle Ground? In the midst of a regulator or congressional investigation, there comes a strategic point at which your company must decide: Do you fight back, cooperate or attempt to find middle ground? Once you determine that strategy you can begin the task of tackling the daunting challenges that follow. [...]