Cyberbreach

Accident/Catastrophe

Communicating
Calmly in the Midst of Chaos.

From an oil spill in the Gulf of Mexico to an active shooter or reports of mysterious deaths at a luxury resort, accidents and catastrophic situations put your business to the ultimate test—almost always in real time. The public, the media, customers and stakeholders want clear, calm answers and information as the situation is happening. They want details when few are available. They’re shoving a microphone and camera in your face while you’re still trying to extinguish the flames.

And it’s up to you to communicate calmly and effectively, striking the right balance of empathy without culpability, representing your business as the responsible public stewards you are, even though the current situation may have the media and public viewing you with a less-than-sympathetic eye while the lawyers, IR team, and communicators argue over the proper course.

The Courage to Lead

Leadership in peacetime is “easy.” It’s in a crisis when meddle either emerges or is vanquished. And remembered “From this day to the ending of the world,” as Henry V recites in William
Shakespeare’s Saint Crispin’s speech.

How your business survives a catastrophic event—even with multiple fatalities—is largely dependent on public perception of your immediate reaction to it. It is Ronald Reagan’s speech after the Challenger disaster; George W. Bush standing on the pile of rubble at Ground Zero; Johnson & Johnson’s CEO Jim Burke overriding the FBI’s concerns about the cyanide crisis and recalling all Johnson & Johnson products before the FDA acts. You have to be present to win.

From experience in the trenches and at the front lines, LEVICK knows the next steps to take in a catastrophe, giving you the breathing room to remediate the situation. Courage is best built in advance.

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Get me into the news. Get me out of the news.

Product Recall

Conducting
a Recall is Only Half the Job.

While product recall events are a fact of life for today’s manufacturers and retailers, there’s no denying that their repercussions can have long-lasting effects on the brand and consumer confidence. Whether it’s tainted produce, a drug that harms instead of heals or a children’s toy that poses a safety hazard, no manufacturer is immune from the potential of a recall incident. Always-on social media, combined with heightened regulatory scrutiny, Congressional oversight and investigative news media make the stakes higher today than ever before.

More than a simple public relations play, recall communications requires a multifaceted strategy that considers the unique needs and concerns of each stakeholder group and devises a flawlessly executed action plan to reach them. Speaking in a single, consistent voice to all audiences is imperative to your ability to successfully navigate a product recall.

200+ recalls under our belts.

Coming out of a product recall with your brand intact means much more than conducting a safe, orderly, precise recall. You must also prove beyond a shadow of a doubt that your top priority is protecting the public. And you’ve got to prove it in The Court of Public Opinion, as well as to regulators, lawmakers and plaintiffs’ attorneys.

LEVICK is one of the world’s most experienced recall communications firms in the field of managing recalls of food, drugs, consumer products, and medical devices. All told, our team members have managed more than 200 recalls, working closely with regulatory lawyers and logistics specialists.

If maintaining brand credibility and trust are important to you in a recall situation.

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Get me into the news. Get me out of the news.

Cyberbreach

Customers and
regulators are ready to Blame.

No company, government or educational institution is immune to a security breach. And the entire world will be watching to see how you respond. With attacks and breaches happening on a daily basis, the wise time to start planning your response is now. But don’t make the mistake of thinking that a “we regret to inform you” email and stock press release will be good enough. Not if you want your brand to see another day once the digital smoke clears.

The question of a data loss in your organization is not if but when. In fact, recent research confirms “cyber attacks” have replaced “catastrophic incidents” at the top of risk managers’ lists of chief concerns in disaster modeling. Ransomware, HIPPA violations, hactivism and state-sponsored attacks are a modern-day reality, and preparedness is not optional.

Data Privacy Public affairs Firm

From problem to profit.

When adeptly handled , you can turn a cyber breach disaster into a business opportunity–and LEVICK knows how to make this happen. We’ve helped clients navigate some of the largest and most impactful breaches to date, playing a critical role in framing the story and creating opportunities where none existed. In fact, for one client, we transformed a cyber disaster into a profitable situation; stock value is twice what it was pre-breach and 10 times larger than it was in the immediate post-breach phase, and the company’s CEO is lauded as a security evangelist. There’s a reason we are the preferred cyber communications firm for so many insurance companies.

From the earliest indication of a breach to public disclosure to the reputational challenges that linger on afterward, LEVICK helps clients fulfill their compliance obligations under the law and restore trust with the audiences who matter most.

Assistance with your cyber security planning and response needs.

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Get me into the news. Get me out of the news.