Guilty ‘til Proven Innocent. In high profile corruption, money laundering, fraud and financial services cases, the burden of proof in the Court of Public Opinion usually shifts to the accused. The Yates Memo, enacted in 2015 by former Deputy Attorney General Sally Yates, established a policy that required corporations to identify all individuals involved in [...]
The Balance of Power has Shifted to the People. Power to the people, literally. The Internet has forever shifted the balance of power, putting grassroots initiatives and advocacy on par with and ever increasingly ahead of businesses, traditional influencers and the media. Whether loosely organized or tightly knit, groups of like-minded people—often with the aid [...]
Communicating Calmly in the Midst of Chaos. From an oil spill in the Gulf of Mexico to an active shooter or reports of mysterious deaths at a luxury resort, accidents and catastrophic situations put your business to the ultimate test—almost always in real time. The public, the media, customers and stakeholders want clear, calm answers [...]
Conducting a Recall is Only Half the Job. While product recall events are a fact of life for today’s manufacturers and retailers, there’s no denying that their repercussions can have long-lasting effects on the brand and consumer confidence. Whether it’s tainted produce, a drug that harms instead of heals or a children’s toy that poses [...]
Your future is in the Balance. Regulatory agencies can decimate your business reputation without levying a single fine or issuing a public rebuke. The mere mention of an inquiry is enough to jeopardize your business and your bottom line. Regardless of if the inquiry leads to a negative outcome, the damage is done—and climbing back [...]
Connections Count. Companies that are seeking to begin or extend operations in the US require an agency with both cultural fluency and mastery of the channels that work best. Introducing brands, products and new perspectives demands a careful balancing of a diverse range of strategic communications services. Communicating with key audiences in the US, from [...]
