Liability is a fact of business life.
Product liability is a dangerous fact of life for companies. Regardless of the outcome of any litigation or regulatory action, it’s imperative that you have effective product liability communication in place for your brand to survive and thrive. And today’s product liability communications address your audience with the messages they need to hear. It reassures consumers and the public that you’re taking responsible remedial action, and highlights your collaboration with agencies like the US Federal Drug Administration (FDA) or Consumer Product Safety Commission (CPSC) so that regulators can breathe a sigh of relief.
There’s no denying that a plaintiffs’ bar dedicated to product liability enjoys a first-mover advantage and it has a seemingly endless amount of online and offline resources to win a communications war unless it is challenged at the start. To effectively battle this situation, you must turn the advantage in your favor
A history of winning battles.
With a history of winning communications battles on every front, LEVICK has helped clients make their case before regulators and in the Court-of-Public-Opinion. When Bayer MaterialScience faced exposure because a plant explosion released an obscure chemical, LEVICK’s communications strategies calmed an anxious public while local juries returned one favorable verdict after another. For America’s largest glass manufacturer, LEVICK helped reassure the Consumer Product Safety Commission (CPSC) and the public, heading off calls for further regulation of a recalled product.
- Bureau of Consumer Protection complaints
- Consumer Product Safety Commission investigations
- Failure to warn cases
- Manufacturing defects
- Negative or disparaging product safety reports
- Product recalls and recall lawsuits