LEVICK | May 28th, 2020
LEVICK Announces Partnership with Jipyong

Korea’s leading law firm Jipyong LLC (Managing Partner Sung Taek Lim) has teamed up with global crisis management firm in Washington DC LEVICK (CEO Richard Levick) to provide an unprecedented cross-border crisis management services to multinational corporations and global organizations. Their partnership coinciding with the global pandemic crisis is expected to yield a much needed synergy between legal and public relations professionals and a fresh perspective on how companies should approach crisis management in the post COVID-19 era.
As business environment changes rapidly and increases in complexity, companies are facing risks and crises which they have not confronted before –from natural disasters to political risks involving regulatory constraints, labor issues, consumer rights and privacy concerns. Unlike in the past when risk exposure could be contained through controlled PR management, advancements in information technology and social medial have rendered corporations powerless before instantaneous geographically limitless spread of information. Risk of exposure has become far more devastating and critical to corporate survival.
Today’s corporations must detect and manage exponentially increased risk factors to upkeep their corporate image and reputation. As a result, establishing a crisis management system has become an essential part of risk prevention. Building and maintaining an effective crisis management system requires the knowledge and experience of multi-disciplinary experts who can filter and process mountains of information with speed and accuracy and make timely recommendations for every possible contingency.
Jipyong’s CM team and LEVICK have combined forces to provide premium crisis management services such as global crisis monitoring, real-time crisis response, crisis recovery plan, and post-crisis evaluation. With the partnership between Jipyong and LEVICK, companies can benefit the best of both worlds – across boundaries and industry sectors, encompassing all risk points including legal, accounting , public relations and HR.
Richard Levick, founder of LEVICK and pioneer in crisis management communications with background in law, has consulted countless companies in responding to crises of global scale, including the 2008 global financial crisis, the BP oil spill in 2010 (for a major Japanese conglomerate), more than 30 countries and many of the chaebols. They currently represent a number of Chinese companies facing unique challenges in the U.S. LEVICK’s clients include most of the top 100 US law firms and more than a third of the top 100 global law firms.
Jipyong is known as the most global-minded law firm in Korea, having more branches than any other Korean law firms in countries such as China, Russia, Vietnam, and Indonesia. Jipyong’s CM team is led by its Managing Partner Sung Taek Lim who has extensive experience in litigation, crisis management, and working with civil organizations. Other partners in the team include former Constitutional Court Justice and Managing Partner Kong Hyun Lee, former judges Gyeong Woon Kang and Soo Saeng Moon, former prosecutor Sehoon Choi. Field experts include Seung Soo Choi.
(information and Communications), Bernard Ham (pharmaceutical and biomedical), Gee Hong Kim (fair trade and competition), Hye Jung Ryu (energy & environment), Kwang Sun LEE (labor), Jeong Kyu Choe (IP), Seongcheol Park (construction and real estate), Poom JANG (fair trade and competition), Jin Kwon Kim (legislative & public policy) and Jinhee Kim (global dispute resolution).
LEVICK | May 28th, 2020
LEVICK Announces Partnership with Jipyong

Korea’s leading law firm Jipyong LLC (Managing Partner Sung Taek Lim) has teamed up with global crisis management firm in Washington DC LEVICK (CEO Richard Levick) to provide an unprecedented cross-border crisis management services to multinational corporations and global organizations. Their partnership coinciding with the global pandemic crisis is expected to yield a much needed synergy between legal and public relations professionals and a fresh perspective on how companies should approach crisis management in the post COVID-19 era.
As business environment changes rapidly and increases in complexity, companies are facing risks and crises which they have not confronted before –from natural disasters to political risks involving regulatory constraints, labor issues, consumer rights and privacy concerns. Unlike in the past when risk exposure could be contained through controlled PR management, advancements in information technology and social medial have rendered corporations powerless before instantaneous geographically limitless spread of information. Risk of exposure has become far more devastating and critical to corporate survival.
Today’s corporations must detect and manage exponentially increased risk factors to upkeep their corporate image and reputation. As a result, establishing a crisis management system has become an essential part of risk prevention. Building and maintaining an effective crisis management system requires the knowledge and experience of multi-disciplinary experts who can filter and process mountains of information with speed and accuracy and make timely recommendations for every possible contingency.
Jipyong’s CM team and LEVICK have combined forces to provide premium crisis management services such as global crisis monitoring, real-time crisis response, crisis recovery plan, and post-crisis evaluation. With the partnership between Jipyong and LEVICK, companies can benefit the best of both worlds – across boundaries and industry sectors, encompassing all risk points including legal, accounting , public relations and HR.
Richard Levick, founder of LEVICK and pioneer in crisis management communications with background in law, has consulted countless companies in responding to crises of global scale, including the 2008 global financial crisis, the BP oil spill in 2010 (for a major Japanese conglomerate), more than 30 countries and many of the chaebols. They currently represent a number of Chinese companies facing unique challenges in the U.S. LEVICK’s clients include most of the top 100 US law firms and more than a third of the top 100 global law firms.
Jipyong is known as the most global-minded law firm in Korea, having more branches than any other Korean law firms in countries such as China, Russia, Vietnam, and Indonesia. Jipyong’s CM team is led by its Managing Partner Sung Taek Lim who has extensive experience in litigation, crisis management, and working with civil organizations. Other partners in the team include former Constitutional Court Justice and Managing Partner Kong Hyun Lee, former judges Gyeong Woon Kang and Soo Saeng Moon, former prosecutor Sehoon Choi. Field experts include Seung Soo Choi.
(information and Communications), Bernard Ham (pharmaceutical and biomedical), Gee Hong Kim (fair trade and competition), Hye Jung Ryu (energy & environment), Kwang Sun LEE (labor), Jeong Kyu Choe (IP), Seongcheol Park (construction and real estate), Poom JANG (fair trade and competition), Jin Kwon Kim (legislative & public policy) and Jinhee Kim (global dispute resolution).
- Brand
- Corporate Revolt Over Campaign Donations Shakes Political World
- What Happens Next?
- CSR & Sustainability
- Public Perception & the Biden Transition
- WATCH: Reputation Management with PRSA
- Over the River and Through The Woods
- Why Non-Profits are so Vulnerable to Crisis Risk
- The Threat to Free Markets
- What Happens When Nonprofits Get Caught In The Klieg Lights?
- You Took a PPP Loan. Now Get Ready to Talk About It.
- Avoid Future Shock: 10 Changes to Anticipate for 2021
- Guidance for Corporate Reputation Risk
- Communications
- Why Should I Apologize? Lawyers vs. Communicators
- What Happens Next?
- CSR & Sustainability
- A Conversation with Abbe Lowell
- A New Year’s Resolution
- Public Perception & the Biden Transition
- WATCH: Reputation Management with PRSA
- Leveraging Legal Expertise in Communications
- Over the River and Through The Woods
- Why Non-Profits are so Vulnerable to Crisis Risk
- The Threat to Free Markets
- Dropping the Mic
- Company News
- Recent Awards & Recognition
- Won’t You Be My Neighbor?
- What’s a Director to Do?
- LEVICK Announces Partnership with BCG
- A New Look
- Albert Krieger, 1923-2020
- LEVICK Announces Partnership with Jipyong
- Speaking to In-House Counsel
- Childhood Lessons
- LEVICK Announces New Webinar Series with Turbine Labs
- LEVICK Launches New Website
- LEVICK to Launch Podcast
- Crisis
- What to expect as the clock approaches midnight
- How to Stop the Madness
- Corporate Revolt Over Campaign Donations Shakes Political World
- A Remembrance of Tommy Raskin
- No ‘justice’ in rep’s vote
- A Call for Orderly & Peaceful Transition of Power
- Recovering from the Greatest Sacrifice
- The Cost of Government Regulation and the Threat to Free Enterprise
- What Happens Next?
- A Conversation with Abbe Lowell
- Covid-19: The Pandemic that Never Should Have Happened
- Public Perception & the Biden Transition
- Finance
- The Threat to Free Markets
- Advisory & Insurance Services
- WATCH: Revolutionizing Litigation Finance
- Litigation Finance: Revolutionizing Litigation
- Consumer-Focused Solutions for Financial Health
- Event: Consumer-Focused Solutions for Financial Health
- Sports: Power and Money in a New Age of Social Justice
- The Balancing Act: The Role of Whistleblowers in American Commerce and Government
- The Evolving and More Powerful FARA
- FCPA & Compliance in a Time of Uncertainty
- Shareholders vs. Stakeholders: Is the Paradigm Shifting?
- CommPRO: Transparent Political Donations
- Guest Column
- Guest Blog: The Mainstream Media Gets an A for Intellectual Arrogance, an F for Journalism
- Buckle up Directors: Cybersecurity Risk and Bankruptcy Risk Are Not Mutually Exclusive
- Buckle up Directors: Cybersecurity Risk and Bankruptcy Risk Are Not Mutually Exclusive
- South Africa: The Slow Decline of the ANC
- Why CSR Fails and How to Fix It
- What to Expect Following the European Elections?
- Buhari Inaugurated. What Now for Nigeria?
- Marketing- It’s Up To You…
- Crisis Management lessons from the air-crash investigation model
- The Future of War
- Health
- Food Issues & the Biden Administration
- Covid-19: The Pandemic that Never Should Have Happened
- Pharma’s Post-Pandemic Policy Outlook
- Keeping Hope Alive
- Real Herd Immunity
- The Fiction of College Sports Amateurism
- Mac Summit: Crisis Communications in a Post-Covid, Post-Election World
- Travel Industry Communications in the Age of Covid-19
- Track of Time
- Is C-19 Taking Women Lawyers’ Careers Back to the 1950s?
- Post-Pandemic PR Strategy
- Bankruptcy: A Culture of Transparency
- In Memoriam
- Snider’s Super Foods: Locally World Famous
- Speak Truth With Love, Not Anger
- In Memoriam: Stephen Susman
- Letter to the Movement
- John Lewis’ Life Bridged the Best of America
- Albert Krieger, 1923-2020
- In Memoriam of Marcia Horowitz
- Jim Lehrer Passes Away
- Martin Luther King, Jr.
- Harold Burson Passes Away
- Interviews
- CommPRO: Ruth Bader Ginsberg’s Life & Legacy
- Richard Levick on “My Wakeup Call”
- Primerus Webinar: Into the Wind
- The Future of Baseball Post-Pandemic
- Webinar: The End of Brand Neutrality
- Thought Leadership & Organic Growth
- Man & Superman
- LEVICK Announces New Webinar Series with Turbine Labs
- Navigating Coronavirus Challenges in the Insurance Industry
- VIDEO: How to Anticipate & Avoid a Crisis
- What’s Next? with Julie Chase
- What’s Next?: California Electoral Behavior
- Law Firms
- Why Should I Apologize? Lawyers vs. Communicators
- You Took a PPP Loan. Now Get Ready to Talk About It.
- Beyond Black Swan: Positioning the law firm for the new normal
- A Salute to Personal Courage and the Rule of Law
- Cyber Risk Institute Expands Its Profile
- When a client becomes a law firm’s PR nightmare
- The General Counsel’s Dilemma
- A First Look at the Google Antitrust Suit
- The Latest Top Class Actions
- Trust on Trial: How Communicators Succeed in a World No Longer Trusted
- The Latest Settlements, Class actions, Investigations & More
- Managing Legal & Communication Advice in a Crisis
- Litigation
- Why Should I Apologize? Lawyers vs. Communicators
- A Conversation with Abbe Lowell
- Leveraging Legal Expertise in Communications
- You Took a PPP Loan. Now Get Ready to Talk About It.
- Beyond Black Swan: Positioning the law firm for the new normal
- A Salute to Personal Courage and the Rule of Law
- Cyber Risk Institute Expands Its Profile
- When a client becomes a law firm’s PR nightmare
- The General Counsel’s Dilemma
- WATCH: Revolutionizing Litigation Finance
- Litigation Finance: Revolutionizing Litigation
- A First Look at the Google Antitrust Suit
- Our Work
- Recent Awards & Recognition
- The Cyber Bad Guys Are Getting Worse
- Crisis Communications & The Age of Cancel Culture
- Standing on the Shoulders of Giants
- Video: Conversations with American Legends
- Staying Ahead of the Crisis
- A New Era of Insurance Marketing
- Infographic: Judgment Free Zone
- Infographic: Barriers to Entry
- Infographic: History Meter
- Assistance for Law Firms Engaged in Pro Bono
- Webinar: The End of Brand Neutrality
- Public Affairs
- What to expect as the clock approaches midnight
- How to Stop the Madness
- Corporate Revolt Over Campaign Donations Shakes Political World
- No ‘justice’ in rep’s vote
- A Call for Orderly & Peaceful Transition of Power
- Recovering from the Greatest Sacrifice
- Food Issues & the Biden Administration
- The Cost of Government Regulation and the Threat to Free Enterprise
- What Happens Next?
- CSR & Sustainability
- A Conversation with Abbe Lowell
- Public Perception & the Biden Transition
- Risk
- Ingredients of Decency
- ESG Performance and Credit Markets
- The Coronavirus Saga is Just Beginning
- No. 1 Risk of the Decade
- The Risk Evolution of Corporate Risk
- Extend Risk Management Reach
- Collective Action
- Risk Identifying Software
- The New Risk of Doing Nothing
- Political Unrest In Hong Kong
- High-Profile Kidnaps in African National Parks
- Cyber Resilience
- Social
- How to Stop the Madness
- A Remembrance of Tommy Raskin
- No ‘justice’ in rep’s vote
- A Call for Orderly & Peaceful Transition of Power
- Recovering from the Greatest Sacrifice
- CSR & Sustainability
- A New Year’s Resolution
- Dropping the Mic
- Won’t You Be My Neighbor?
- Crisis, Covid, DEI & the Election
- MLK’s Memphis Address
- The Fiction of College Sports Amateurism
- Technology
- Constella Intelligence Announces Hunter for Improved Investigation Capability
- Cyber Risk Institute Expands Its Profile
- Digital Politics: The Future of Voting Technology
- Ethics in Electronics
- The Cyber Bad Guys Are Getting Worse
- A First Look at the Google Antitrust Suit
- The Pause
- Cybersecurity Incidents of the Summer
- The Changing Digital Economy and Cyber Risks
- The Future of U.S. Manufacturing
- Tech CEO Summer Superbowl hearing
- Technology & Privacy Alert
- This Week
- A Remembrance of Tommy Raskin
- A New Year’s Resolution
- Over the River and Through The Woods
- Dropping the Mic
- Won’t You Be My Neighbor?
- The Cyber Bad Guys Are Getting Worse
- What We Hear
- Track of Time
- Video: Conversations with American Legends
- Conversations with American Legends
- A New Era of Insurance Marketing
- American Legend