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“Brand purpose” is a Lie

LEVICK |

“Brand purpose” is a Lie

Companies need to make certain that “brand purpose” is a mission – not an advertising campaign. Brian Miller’s brilliant piece in Fast Company is required reading for every advertising and public affairs executive assessing CSR.

Read More: “Brand purpose” is a Lie

LEVICK |

“Brand purpose” is a Lie

Companies need to make certain that “brand purpose” is a mission – not an advertising campaign. Brian Miller’s brilliant piece in Fast Company is required reading for every advertising and public affairs executive assessing CSR.

Read More: “Brand purpose” is a Lie

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