This Week

Must-Read: PwC’s Entry Into the US Legal Market

Posted on
October 5, 2017

Must-Read: PwC’s Entry Into the US Legal Market

Via The American Lawyer: PwC Legal’s decision to open a US office, in Washington D.C., has attracted significant attention. Some, […]

Brand

Rhode Island: Clumsy and Misguided

Posted on
April 11, 2016

Rhode Island: Clumsy and Misguided

When Rhode Island launched a new marketing campaign last month to attract tourists and businesses, the state’s leadership thought they […]

Public Affairs

The History of Bacon for Breakfast: A PR Success Story

Posted on
March 24, 2016

The History of Bacon for Breakfast: A PR Success Story

For most carnivores, there is arguably no plate that bacon has become more synonymous with than breakfast and brunch dishes. […]

Social

Internet Trolls for Trump

Posted on
March 3, 2016

Internet Trolls for Trump

As the presidential primary season continues to heat up, it appears a Trump supporter has purchased the domain JebBush.com and is redirecting […]

Brand

The One Thing Missing From the Blizzard of 2016

Posted on
March 3, 2016

The One Thing Missing From the Blizzard of 2016

High winds. Freezing temperatures. Thirty-plus inches of snowfall. The Blizzard of 2016 that hit the East Coast last week had […]

Social

Bernie’s Social Strategy Nearly Steals Iowa

Posted on
February 3, 2016

Bernie’s Social Strategy Nearly Steals Iowa

Having finished within .3 percentage points of Hillary Clinton in the Iowa Caucuses, Senator Bernie Sanders (D-VT) has – at […]

Social

Five Digital Trends in 2016

Posted on
January 15, 2016

Five Digital Trends in 2016

As we say goodbye to the year of the Beliebers, we take a look at five of the latest digital […]

Brand

Does the Ad Industry Need Rebranding?

Posted on
October 13, 2015

Does the Ad Industry Need Rebranding?

Unless you’ve been under a rock for the past three weeks, you now realize that Apple’s next cultural coup is […]

Social

#SquadGoals: Turn Your Followers Into Advocates

Posted on
September 17, 2015

#SquadGoals: Turn Your Followers Into Advocates

#SquadGoals are not just limited to Taylor Swift and her crew of models, actresses, and singers. Just as T-Swift and […]

Crisis

Amazon And Jeff Bezos: Legacies Are Built On More Than Just Capital

Posted on
August 29, 2015

Amazon And Jeff Bezos: Legacies Are Built On More Than Just Capital

In this article published on Forbes.com, I examine Jeff Bezos’ response to the New York Times‘ expose on Amazon’s brutal […]

Brand

From Coffee to Cabernet: Is Starbucks Losing Focus or Reinforcing its Brand?

Posted on
August 19, 2015

From Coffee to Cabernet: Is Starbucks Losing Focus or Reinforcing its Brand?

Starbucks recently announced that 24 more locations across the country will become Evening Stores, meaning they will offer beer, wine, […]

Brand

Who Wins in Schumer vs. Star Wars? Everyone

Posted on
July 23, 2015

Who Wins in Schumer vs. Star Wars? Everyone

Did GQ and Amy Schumer harm the Star Wars and Disney brands with a parody on the August cover that […]