BrandCommunicationsCrisisInterviewsThis Week

Webinar: The End of Brand Neutrality

LEVICK |

Webinar: The End of Brand Neutrality

Companies are asking a radical new question: “How can we be good corporate citizens in an age of civil unrest?” They can no longer be neutral. Nor can they handle the issue of unrest and cultural non-inclusion exclusively through advertising, social media, nascent recruiting, and corporate social responsibility.

On July 9, Richard Levick will join bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, in a conversation with Wake Forest Center for the Study of Capitalism Executive Director Christina Elson. They will explore how companies standing at a monumental crossroads can re-evaluate their brand and culture for transparent and transformative outcomes. This webcast is part of the series, “The Future of Capitalism.”

Watch it live at bit.ly/CSCwebcast-corporatecitizens at 1:00 PM EDT on Thursday, July 9, 2020…Read more

LEVICK |

Webinar: The End of Brand Neutrality

Companies are asking a radical new question: “How can we be good corporate citizens in an age of civil unrest?” They can no longer be neutral. Nor can they handle the issue of unrest and cultural non-inclusion exclusively through advertising, social media, nascent recruiting, and corporate social responsibility.

On July 9, Richard Levick will join bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, in a conversation with Wake Forest Center for the Study of Capitalism Executive Director Christina Elson. They will explore how companies standing at a monumental crossroads can re-evaluate their brand and culture for transparent and transformative outcomes. This webcast is part of the series, “The Future of Capitalism.”

Watch it live at bit.ly/CSCwebcast-corporatecitizens at 1:00 PM EDT on Thursday, July 9, 2020…Read more