Brand

Can Curry “Just Do It” For Under Armour?

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Can Curry “Just Do It” For Under Armour?

Golden State Warriors point guard Steph Curry, who led his team to a contentious 7-game NBA Finals series against the […]

Brand

A Look Into Tesla’s Autopilot Crash Response

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A Look Into Tesla’s Autopilot Crash Response

Communications, at its core, is actually a very simple exercise if we keep our audience in mind. During a crisis, […]

Brand

Social Change Campaigns: How Dove Used Data to Raise the Bar

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Social Change Campaigns: How Dove Used Data to Raise the Bar

This is post was originally published on CommPRO.  With every marketing piece bidding for our attention— and each trigger point […]

Brand

Communication Strategies: Needed More than Ever for Community Banks

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Communication Strategies: Needed More than Ever for Community Banks

It is well-known that community banks have been the backbone of America’s financial services economy for years. They maintain a […]

Brand

Rhode Island: Clumsy and Misguided

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Rhode Island: Clumsy and Misguided

When Rhode Island launched a new marketing campaign last month to attract tourists and businesses, the state’s leadership thought they […]

Brand

Don’t Know Much Geography

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Don’t Know Much Geography

In late March, a Twitter user named Samantha Ficco was shopping at a Walmart in Severn, Md. (close to the […]

Brand

Local Kroger Talks Toilets

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Local Kroger Talks Toilets

It is rare that a story about grocery store bathrooms going viral is positive, but one Kroger store in Athens, […]

Brand

It’s Not Just About Honesty

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It’s Not Just About Honesty

Jessica Alba’s eco-friendly household, baby, and skincare products company took another hit last week when the Wall Street Journal published […]

Brand

The One Thing Missing From the Blizzard of 2016

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The One Thing Missing From the Blizzard of 2016

High winds. Freezing temperatures. Thirty-plus inches of snowfall. The Blizzard of 2016 that hit the East Coast last week had […]

Brand

Does the Ad Industry Need Rebranding?

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Does the Ad Industry Need Rebranding?

Unless you’ve been under a rock for the past three weeks, you now realize that Apple’s next cultural coup is […]

Brand

Are FanDuel and DraftKings Good Bets to Survive?

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Are FanDuel and DraftKings Good Bets to Survive?

What’s the over-and-under on daily fantasy sites FanDuel and DraftKings cratering? Is it a matter of months? Years? Decades? Well, […]

Brand

The Korean Miracle: The Challenge Ahead For The Chaebols

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The Korean Miracle: The Challenge Ahead For The Chaebols

In this article, published on Forbes.com, I examine the “economic miracle” Korea has experienced for which the chaebols are largely […]