Brand

Social Responsibility in the Age of Social Media

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Social Responsibility in the Age of Social Media

Twitter has not only given brands the ability to participate in social commentary, but it’s also encouraged an environment of […]

Brand

How Meghan Markle Wrote Her Own Fairy Tale

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How Meghan Markle Wrote Her Own Fairy Tale

While Meghan Markle’s “real-life fairy tale” captivated audiences worldwide, her estranged family members sought to cash in on her celebrity […]

Brand

Astroturf in the NHL?

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Astroturf in the NHL?

Washington Capitals fans living in Tampa or traveling there for the final game of the Eastern Conference Finals will be […]

Brand

Did “This Is Us” help or hurt Crock-Pot?

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Did “This Is Us” help or hurt Crock-Pot?

Disclaimer: Spoilers included in this post! After the popular NBC emotional drama “This Is Us” revealed the cause of the […]

Brand

Something’s missing in Ram’s apology

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Something’s missing in Ram’s apology

With the rise of DVR and on-demand programming, sporting events remain one of the last bastions of events that consumers […]

Brand

H&M’s monkey sweatshirt apology is predictable

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H&M’s monkey sweatshirt apology is predictable

The internet is abuzz with news about international mega-retailer H&M featuring a product photo of a black child modeling a […]

Brand

Tesla’s CSR: A Light Bulb for Puerto Rico

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Tesla’s CSR: A Light Bulb for Puerto Rico

Weeks following hurricanes Maria and Irma, much of the Virgin Islands and Puerto Rico remain without electricity, creating a catastrophic […]

Brand

Sigma Beta: Highest Recruiting Fraternity in California

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Sigma Beta: Highest Recruiting Fraternity in California

Historically, the term “frat boy” has described young male members of social fraternities at universities. But today, the term has […]

Brand

The Golden Age of Amenities

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The Golden Age of Amenities

We live in a time of more—more speed, more access, more convenience. In order to be the best, you have […]

Brand

A Leadership Challenge for Uber

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A Leadership Challenge for Uber

Uber made an inspirational hire with new CEO Dara Khosrowshahi — who brilliantly built Expedia — and he is wise […]

Brand

Co-working space is on the rise, and branching out

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Co-working space is on the rise, and branching out

Co-working spaces are taking over the world. Literally. The idea of modern co-working began as a digital concept in Berlin […]

Brand

Teaching old buildings new tricks

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Teaching old buildings new tricks

We all know iconic brands. Apple, Target, Nike, the list goes on. Brands are powerful tools to make a company, […]