Larry Smith

Lary Smith

LEVICK |

Larry Smith

Larry Smith

Senior Strategist

Widely published writer on business, law, politics, public affairs. Author of numerous books and (literally) thousands of articles bylined or ghostwritten,  Law firm marketing advisor and crisis counselor to both law firms and their clients throughout the world. Editor, including managing editorship of trade and general publications. Litigation communications counselor, in and out of court, representing corporate clients and high-profile individuals on both the defense and plaintiffs’ side.

Larry Smith is one of the profession’s leading consultants on media strategy as it directly affects the marketing of legal services. Mr. Smith is also a leading crisis and litigation communications consultant, working with C-Suite executives throughout the world on reputation management and brand protection.

His specific knowledge of and experience with law firms and their clients, both corporate and individual, is global. He brings that market wisdom to bear in helping diverse clients define their markets and refine their message points.

Experience:

Mr. Smith’s many high-profile crisis and litigation engagements include the Catholic Church scandal, the Napster litigation, and the Rosie O’Donnell Rosie magazine lawsuit. His countless articles have appeared in publications on three continents.

Among his books, Inside/Outside: How Businesses Buy Legal Services, published by American Lawyer Media, was highly praised by C-Suite readers and corporate counsel alike. In its wealth of example and analysis, the book shows how the purchasers of legal services actually think. With Richard Levick he co-authored Stop the Presses: The Litigation PR Desk Reference, which has emerged as a standard guide for both lawyers and non-lawyer managers in the post-Enron environment. Now in its second edition, the book draws powerful lessons from Mr. Smith’s rich experience commandeering and refining communications strategies in the court of public opinion.

Mr. Smith is an experienced journalist and formerly the editor of the prestigious legal publication Of Counsel

Education:

  • Bachelor of Arts in English – Case Western Reserve University
  • Master of Arts in English – Simmons College
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