- It’s not you, it’s me. How @jcpenny is tactically using #socialmedia to appease frustrated shoppers - t.co/t4603YOlhw
Shaping Public Opinion
When companies must win approval for a pipeline, get favorable tax legislation passed, or change a healthcare provision, public support is always indispensable. Shaping public opinion is a 24/7 endeavor. Perceptions can change overnight. Sympathies wax and wane. It has to be a long-haul endeavor, replete with the tools and experience necessary to strengthen opinions or reverse them.
Contact Jack Deschauer for more information.
