There can be no greater crisis of confidence. Public concerns about food safety can lead to widespread panic, harsh action by regulators, and a devastating, often unfair, evisceration of a company’s brand and reputation. Crisis management should therefore be ingrained in the very DNA of a company. Action must be immediate and credible, online and off, to preserve public trust and provide unequivocal assurance that the problem has been permanently solved.
Contact Gene Grabowski for more information about food industry crisis PR.