There can be no greater crisis of confidence. Public concerns about food safety can lead to widespread panic, harsh action by regulators, and a devastating, often unfair, evisceration of a company’s brand and reputation. Crisis management should therefore be ingrained in the very DNA of a company. Action must be immediate and credible, online and off, to preserve public trust and provide unequivocal assurance that the problem has been permanently solved.
Contact Gene Grabowski for more information.