Inside/Outside

Inside/Outside: How Businesses Buy Legal Services has achieved the status of a classic. The book analyzes how corporate buyers think in terms of legal services and the kind of law firm marketing that works and doesn’t work. In-house legal buyers at both Fortune 100 and start-ups provide concrete examples of businesses that have creatively restructured their relationships with outside counsel. The book, which captured high praise from corporate leaders like Jeff Kindler at Pfizer and John Liftin at The Bank of New York, remains the most highly relevant source yet published for lawyers who must learn to understand how their clients think.