365 Marketing Meditations
365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals

365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals offers cogent insights on marketing for each day of the year. It provides fresh lessons for seasoned marketing professionals as well as fundamental wisdom for beginners – and for anyone interested in what marketing is all about. The daily tips range widely in scope from strategic planning to media relations, from how to build internal credibility to how to send an e-mail without losing your job. The book is immensely enjoyable to read and a career-builder as well.