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Why controversies may surprisingly benefit brands - t.co/vYe6MLDqNa #branding
Public Affairs
Mobilize. Influence. Win. In today’s public affairs environment, shaping high-stakes policy decisions is a 24-7 exercise. Legislative priorities, agency goals, and regulatory prerogatives sway at the mercy of minute-to-minute news cycles. Blog posts carry the weight of an army of lobbyists. Elected and appointed officials answer to increasingly diverse constituencies inside and outside the Beltway. At any moment, any one of them can launch a salvo that jeopardizes an organization’s future. Our firm can help you meet the challenge.
What We Do
We leverage unparalleled experience and specialized intelligence to advance your most pressing goals. Our counselors have worked in the White House. They are savvy former Congressional staffers from both sides of the aisle. They are cabinet department veterans and regulatory agency alumni. They are digital media experts who know how to leverage the Internet as a venue of first and last resort.
In the age of an intransigent Congress, successful Public Affairs campaigns are increasingly dictated by grassroots communications. Your strategy has to be a confluence of inside- and outside-the-Beltway initiatives.
Just a few of our specialized areas are:
Community Engagement
The mission is to engage business, social, and public officials in strategic collaborations. The rewards are stronger workforces; trusting relationships that ensure support in the event of a future crisis; and political ties to help advance public policy goals.
Contact Michael W. Robinson for more information.
Corporate Social Responsibility
Philanthropic initiatives are quintessential expressions of corporate purpose and culture. Companies assume leadership roles as they address the key issues that surround their industries – becoming unmistakably part of the solution to the problems facing their industries and communities.
Contact Michael W. Robinson for more information.
energy
The energy industry faces a continuing struggle to demonstrate its value and the opportunity it can provide for the future. The positive narratives are there – narratives that will ultimately persuade regulators and elected officials alike. Partnerships with environmental organizations, for example, and aggressive outreach in the Court of Public Opinion provide a way for the energy industry to drive the debate. Words like “fracking” are now part of the common lexicon. Every day is decisive as public opinion – and regulatory and legislative outcomes – hang in the balance.
Contact Michael W. Robinson for more information.
Foreign Companies in the United States
Foreign-based companies must often overcome public resistance and xenophobia if they are to build – and hire – in the U.S. LEVICK prepares executives for appearances before Congress and we guide them through matters pertaining to The Committee on Foreign Investment in the United States (CFIUS).
Contact Gene Grabowski for more information.
Grassroots Advocacy
The Internet is changing the balance of power so that grassroots initiatives have the power to shape public policy and eliminate the separating walls between people and their public officials. Sometimes companies must withstand and counter the impact of a grassroots campaign. At other times, mounting a grassroots campaign will make the policy decisions they need a reality.
Contact Jack Deschauer for more information.
Mergers & Acquisitions
Whether the company is on the buying or selling side, it must control the public narrative and convince the marketplace that value is being maximized and that a new corporate entity will generate ever greater benefits for all stakeholders. LEVICK has succeeded in multi-billion dollar deals with communications strategies that account for every variable, anticipate opposition, and master the digital airwaves where perceptions form and harden.
Contact Kathleen Wailes for more information.
Regulatory Inquiries & Investigations
Investigations and enforcement imperil corporate reputation at all stages of a regulatory event. Companies must protect their reputations during actions launched by every major federal agency, state regulators, and state attorneys general – as well as during criminal investigations and bet-the-company civil claims.
Contact Michael W. Robinson for more information.
Shaping Public Opinion
When companies must win approval for a pipeline, get favorable tax legislation passed, or change a healthcare provision, public support is always indispensable. Shaping public opinion is a 24/7 endeavor. Perceptions can change overnight. Sympathies wax and wane. It has to be a long-haul endeavor, replete with the tools and experience necessary to strengthen opinions or reverse them.
Contact Jack Deschauer for more information.
The NGO Challenge
Non-Governmental Organizations attack in multiple areas and in multiple ways. Yet companies can minimize the impact of NGOs, from environmental and product liability issues to capital markets and labor issues. And, there are ways to work with NGOS whenever relationships can be established and greater trust ensured.
Latest Thinking
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