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Crisis

When it comes to crisis management and crisis communications, every second counts. Stakeholders are demanding new levels of transparency and accountability. Every company is or will be in crisis. Those that answer the call transform a PR crisis into an opportunity. Those that don’t, risk everything.

Crisis
TUESDAY, 10:01

Ernest Delbuono, Senior Vice President

What We Do 

We go anywhere in the world at any time to protect our clients. We know what's coming next – and work hand-in-glove with your team to preserve reputation and brand equity against all foreseeable threats.

We're there at your moment of truth. When lives are at risk. When liberty is at stake. When the future of your business is in jeopardy.

Our crisis management services include:

Crisis Preparedness/Crisis Readiness 

Preparing for a crisis is the most important part of any crisis response plan. Whether you’re a major corporation or a high-profile individual, it pays to think three steps ahead. Our crisis planning services include:

  • Risk assessments
  • Crisis communications strategy development
  • Crisis plans
  • Crisis response manuals
  • Crisis management training and simulations
  • Media training

Crisis Response

When a PR crisis springs up, the fallout can be swift and merciless. Our 24/7 crisis response team gives you full-scale tactical and strategic support for communicating during a crisis. Services include:

  • 24/7/365 rapid-response crisis management team
  • Comprehensive response training
  • Message development (statements, press releases, articles and more)
  • Media relations
  • Social media management
  • Online monitoring
  • Third-party ally development
  • Crisis response “War Room”
  • Online reputation management

Post-Crisis Recovery

  • Impact assessment
  • Stakeholder communications
  • Change management
  • Reputation repair and restoration

Crises can hit in any company or country. Just a few of our specialized areas are:

Food

There can be no greater crisis of confidence. Public concerns about food safety can lead to widespread panic, harsh action by regulators, and a devastating, often unfair, evisceration of a company’s brand and reputation. Crisis management should therefore be ingrained in the very DNA of a company. Action must be immediate and credible, online and off, to preserve public trust and provide unequivocal assurance that the problem has been permanently solved.

Contact Gene Grabowski for more information about food industry crisis PR.

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Labor & Employment

Downsizing. Discrimination allegations. Battles against well-funded and media-savvy labor unions. All of the above play out on the public stage – and each demands that employers articulate compelling messages to internal and external audiences.

Contact David Bartlett for more information about labor and employment crisis communications.

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Nation States

The communications challenges encompass more than elections. The whole world is watching how nations manage internal crises, institute policies, and correct abuses. At stake are untold amounts of international investment and the myriad of benefits that global trust will bring.    

Contact Gene Grabowski for more information about crisis communications for nation states.

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Pharmaceutical & Medical Devices

From recalls to rising prices, from litigation to the FDA approval process, the reputational challenges confronting the industry are numerous, perilous, and demand strategies that inspire the confidence of consumers, doctors, and regulators. 

Contact Gene Grabowski for more information about crisis PR for pharmaceutical and medical device companies.

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Privacy & Cyber Security

Whether a breach is an accident or the result of malicious attack, it requires comprehensive, multifaceted response. Public  disclosure must be fully transparent. An indefatigable communications program is essential to assure all stakeholders that the damage is contained. The story must change from one about vulnerability and victimization to a narrative highlighting enhanced levels of security, responsibility, and commitment to personal privacy.

Contact Jason Maloni for more information about crisis communications and cyber security.

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Recalls

Recall communications demand a multifaceted strategy. Public safety concerns, unprecedented regulatory scrutiny, and the recall logistics must be managed flawlessly with communications that speak to each audience with one consistent voice. We have succeeded for clients in the highest-profile recalls of the past decade. 

Contact Gene Grabowski for more information about product recall crisis PR.

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Sports & Entertainment

Scandals, drugs, lawsuits, and congressional investigations torpedo successful careers every day. Social media compound the problem by flooding the zone with conjecture and speculation. When the world is watching, you need a partner who understands how to quench the public’s thirst for 24/7 paparazzi-like coverage.

Contact Jason Maloni for more information about crisis PR for the sports and entertainment industry.

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White Collar

Prosecutors’ actions and decisions are influenced by public opinion, sometimes decisively. Even if the accused is exonerated in court, a reputation that took years to build can be eroded in the Court of Public Opinion. Those companies and individuals that are ready to respond to each development in the case – from the moment an investigation is launched to the case’s conclusion – are those that recover the quickest.

Contact Michael W. Robinson for more information about crisis PR and litigation communications.

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The Team

Ernest DelBuono, SVP & Chair, Crisis Practice
Senior Vice President & Chair, Crisis Practice
Senior Vice President & Chair, Litigation Practice
Melissa Arnoff, SVP
Senior Vice President
Megan Gabriel, Vice President
Vice President
Gene Grabowski, Senior Strategist
Senior Strategist

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