Consumer & Business Marketing
Consumers today don’t just listen. They participate. They engage. They question. And they connect. Before making a purchase, people go online, read reviews, compare prices, and check out competing products and services. To gain traction and trust, you have to be smart and creative, and you have to earn it.
What We Do
LEVICK’s consumer and business-to-business marketing teams develop integrated campaigns that raise brand awareness, and reach, engage, influence, and move people to act.
We bring consumer insight, research, strategic thinking and award-winning creative to develop the kind of marketing programs that help our clients win in fast moving and crowded marketplaces.
Marketing services include:
The art of marketing starts with the art of brand-building. At its core, a brand starts with a name, a great visual identity, and a very clear mission and values. But we know that building a brand involves so much more. Like finding the brand’s voice or developing concise and consistent messaging across all communications channels.
We have deep experience in developing effective cause marketing programs, working with both corporations and philanthropies, that have improved brand perception, enhanced an organization’s overall reputation, and most important, changed lives for the better. An impactful cause marketing campaign will develop long-term personal connections for an organization, its employees, customers, and other key stakeholders.
Today’s leading consumer brands are developing and delivering content in extremely exciting and creative ways. Our seasoned team of professionals is expert at developing, publishing, and syndicating content through earned, owned, and paid media channels. Of course, we also organize and present content from fans and brand advocates.
Services include: Branded blogs, video, story engines, content curation, and syndication.
We live in a digital world and are experts in developing customized communications strategies that integrate online and traditional programs to create the most impactful and seamless campaigns. We know the latest digital trends, combined with a deep understanding of our client’s needs to develop memorable, hard-hitting campaigns that will resonate with key audiences. We partner the right solutions with the right platforms to amplify campaigns.
Our capabilities include: social media monitoring and influencer identification, social media marketing, community building, strategic counsel, website development, video production, applications, SEO, SEM, and online reputation management.
Whether it’s a national or regional sponsorship, local festival, launch party, or 30 city tour, more and more brands are engaging with their target audiences through experiential marketing and events. Our team has developed and managed consumer activations, both large and small, for many leading brands, from initial ideation and creative development to full brand activation.
Media relations is at the heart of what we do. We understand how to develop the right news angles and headlines for the right media to ensure our clients are featured in top-tier national print, broadcast, and online media, as well regional and local press. We also maintain outstanding relationships with key trade media in a host of industries.
There are few opportunities for a brand to connect with its targeting audience more impactful than the right sponsorship program. Our team has activated sponsorship programs at many of the world’s leading sports and entertainment events, including the Super Bowl, Olympics, NBA All Star Game, All-American Music Festival, U.S. Open, NYC Marathon, to name just a few.
We work hard to understand the challenges facing our clients, and we develop the right integrated, measurable programs that will target, engage, and move their key stakeholders to action.