Air and ground disasters jeopardize an airline’s financial status, threaten its reputation for safety, and create havoc throughout the airline industry. Their impacts affect thousands: business and leisure travelers, airport and airline officials, ground crews, and union officials. Worse yet, they often tighten restrictions at Homeland Security, the FAA, NTSB, and the TSA.
Airline PR disasters aren’t just limited to airplane crashes and other tragedies. Airline industry PR must address the growing communication gap between airlines and the public. Traveler frustration with airlines, justified or not, can quickly spiral into an aviation PR crisis every bit as damaging to your business as an aviation disaster.