The Gulf Oil Spill: Dimming the Media’s Harsh Spotlight
In April of 2010, the largest marine oil spill in history was caused by an explosion on the Deepwater Horizon offshore oil platform in the Gulf of Mexico.. As the drama played out on TV screens around the world, every company involved with the rig – BP chief among them – saw its brand eviscerated by an accident the likes of which hadn’t been seen since the Exxon Valdez.
As the U.S. government took aggressive steps to assess the accident and assign blame, a ten percent non-operating minority investor faced the urgent possibility of guilt by association. This company needed to disassociate itself from the spill, and do it fast.
LEVICK immediately disseminated the actual disaster narrative to confirm the company’s role as nothing more than a passive investor. Over a three-day period, a senior company official was prepped by the LEVICK team to testify before a key congressional committee, even as trusting relationships were forged between the company’s spokespersons and an ever-growing media contingent that reported developments on a minute-to-minute basis.
At no point since the disaster has the company’s name ever been immediately associated with the spill.