Congress Probes a Royal Family Bank

Congress Probes a Royal Family Bank

The more global the market becomes, the greater the risk of xenophobic attack against organizations of all sorts. Too often, foreign entities are easy targets for regulators and politicians eager to exploit the frustrations of their constituents.
Problem 
The Principality of Liechtenstein and its European bank were named by Congressional investigators (the Senate Permanent Subcommittee on Investigations) in an offshore tax avoidance and tax shelter investigation that alleged they deprived the U.S. Treasury of multiple billions of dollars per year. The Congressional witch hunt that ensued had significant potential for negative media attention affecting the Royal Family, as well as the bank’s depositors.
Approach 
LEVICK confronted biased media and focused additional government inquiries and media attention on other bigger-name players. As bank executives and members of the Royal Family were guided through the Subcommittee process, and as a positive proactive communications initiative was implemented, media interest waned. The bank subsequently introduced its own self-directed series of reforms.
Results 
The Principality of Liechtenstein and its European bank did not pay a single fines or penalty. The impact on its client relationships was minimized.