After a Mega Data Breach, Monumental Leadership

After a Mega Data Breach, Monumental Leadership

The severity and volume of data breaches increase with each new year. In 2011 alone, conservative estimates are that 30.4 million sensitive records were compromised. Public and private enterprises from Sony’s PlayStation Network to the San Francisco subway system have suffered monumental and well-publicized breaches.
Problem 
It was, at the time, the biggest data security breach in American history. The victim was Heartland Payment Systems, one of the nation’s largest processors of credit and debit card payments.
Approach 
Working in close collaboration with LEVICK, Heartland contacted all 155,000 of its customers within the first four days. It accelerated the development of encryption technology to prevent future incidents and shared critical security technology information with competitors to provide industry-wide solutions.
Results 
Industry analysts and the media were unstinted in their public praise of how the breach was handled, while share price nearly tripled from its low point during the crisis. The company’s response stands as an enduring leadership model.