Tomorrow.

Our thoughts and ideas on what's next.

visit levick.com

Levick Blog

Tomorrow.

close

Connect.

We're on.
And we're available.

DC

1900 M Street NW
Washington, DC 20036
P 202.973.1300

NY

122 East 42nd Street
New York, NY 10168
P 917.612.8419

CHICAGO

70 West Madison Street
Chicago, IL 60602
P 312.214.2300

SF

535 Mission Street
San Francisco, CA 94105
P 415. 433.0100

Richard Levick

March 01, 2019

Buffett At His Best: The Berkshire Hathaway Shareholder Letters

“Vigorous writing is concise,” E.B. White famously wrote in The Elements of Style. There’s no better example of White’s principles in action than CEO Warren Buffett’s annual letter to the shareholders of Berkshire Hathaway Inc.

As my friend Jonathan Rick, a digital-marketing consultant who doubles as a business writing professor at the University of Maryland’s Robert H. Smith School of Business, recently pointed out, reading Buffett’s letters is a “delight.” Buffett uses his letters to conduct a “master class in how to make complex financial matters clear and interesting,” Jonathan observes.

It’s not just concise writing, it’s compelling writing that engages the reader and makes them want to savor every word. Buffett doesn’t just describe how and why Berkshire invested its (read “their”) money, he employs avuncular wisdom and gentle humor, draws historic and business analogies, refers to visual aids, uses succinct paragraphs, anticipates criticism and counterarguments, and above all, frames everything in what Jonathan correctly calls an “easy-to-follow” logic.

No wonder a share of Berkshire Hathaway is currently trading over $200! He’s not called the Oracle of Omaha for nothing.

Read more: To the Shareholders of Berkshire Hathaway Inc.

Comments: 0
Categories: This Week
Tags:
Posted by: Richard Levick

No comments