February 16, 2016
Internet Trolls for Trump
As the presidential primary season continues to heat up, it appears a Trump supporter has purchased the domain JebBush.com and is redirecting visitors to Trump’s official campaign site. It is a well known best practice for presidential candidates to buy numerous variations of domains relating to their name before they even announce. Whether the domains are used or not, it is important to safeguard this prime online real estate so that Internet trolls or rivals can’t scoop them up to create parody websites, or worse.
Unfortunately for Bush’s camp, purchasing JebBush.com slipped through the cracks. Trump’s camp is currently denying involvement, but no matter who is responsible the effect is the same. Trump supporters are in control of Jeb Bush’s narrative.
Update: Since the publication of this article, JebBush.com no longer redirects to DonaldJTrump.com.
Rachel Racoosin is a Digital Strategist at LEVICK. She provides SEO, SEM, and social media expertise to a variety of clients.