Brand

The One Thing Missing From the Blizzard of 2016

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The One Thing Missing From the Blizzard of 2016

High winds. Freezing temperatures. Thirty-plus inches of snowfall. The Blizzard of 2016 that hit the East Coast last week had […]

Brand

Does the Ad Industry Need Rebranding?

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Does the Ad Industry Need Rebranding?

Unless you’ve been under a rock for the past three weeks, you now realize that Apple’s next cultural coup is […]

Brand

Are FanDuel and DraftKings Good Bets to Survive?

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Are FanDuel and DraftKings Good Bets to Survive?

What’s the over-and-under on daily fantasy sites FanDuel and DraftKings cratering? Is it a matter of months? Years? Decades? Well, […]

Brand

The Korean Miracle: The Challenge Ahead For The Chaebols

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The Korean Miracle: The Challenge Ahead For The Chaebols

In this article, published on Forbes.com, I examine the “economic miracle” Korea has experienced for which the chaebols are largely […]

Brand

Is Sony Pictures Walking a Fine Line?

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Is Sony Pictures Walking a Fine Line?

Sony Pictures just released its new film The Walk, which tells the true story of French tightrope artist Philippe Petit’s […]

Brand

Nursing Comments Make for an Awkward Week on The View

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Nursing Comments Make for an Awkward Week on The View

The Miss America pageant was on Sunday, September 13. As you may have heard by now, Miss Colorado, Kelley Johnson, […]

Brand

From Coffee to Cabernet: Is Starbucks Losing Focus or Reinforcing its Brand?

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From Coffee to Cabernet: Is Starbucks Losing Focus or Reinforcing its Brand?

Starbucks recently announced that 24 more locations across the country will become Evening Stores, meaning they will offer beer, wine, […]

Brand

Who Wins in Schumer vs. Star Wars? Everyone

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Who Wins in Schumer vs. Star Wars? Everyone

Did GQ and Amy Schumer harm the Star Wars and Disney brands with a parody on the August cover that […]

Brand

Hulu Advertising Options Are Increasing Market Share

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Hulu Advertising Options Are Increasing Market Share

In recent weeks, online TV streaming service Hulu has been snatching up shows and giving Netflix a run for its […]

Brand

Green For Gold: Branson’s Block-Long Tops Subway’s Foot-Long

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Green For Gold: Branson’s Block-Long Tops Subway’s Foot-Long

In this article published on Forbes.com, I examine how the race to ‘out-green’ competitors is driving unprecedented growth in the hotel […]