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Dan Rene

The Art of Stunt Food Gimmicks

Since the first coupon was printed (actually handwritten) in 1887 by Asa Candler, a founder of The Coca-Cola company, the soda maker, its...

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Brand

Dan Rene

Poor Focus At Hyperloop

Hyperloop travel is the brainchild of several high profile innovators, including Elon Musk, who envision a “fifth mode of transportation.” Its...

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Brand

Dan Rene

Marissa Mayer and a Broken Chain of Communications

Update: After further investigation, and talking with communicators at Yahoo, it became clear that the news articles circulating were lacking...

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Andrew Ricci

Can Curry “Just Do It” For Under Armour?

Golden State Warriors point guard Steph Curry, who led his team to a contentious 7-game NBA Finals series against the Cleveland Cavaliers, is one...

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Brand

Dan Rene

A Look Into Tesla’s Autopilot Crash Response

Communications, at its core, is actually a very simple exercise if we keep our audience in mind. During a crisis, a communicator’s job is to...

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Brand

Emma Beck

Social Change Campaigns: How Dove Used Data to Raise the Bar

This is post was originally published on CommPRO.  With every marketing piece bidding for our attention— and each trigger point prompting...

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Robert Gemmill

Communication Strategies: Needed More than Ever for Community Banks

It is well-known that community banks have been the backbone of America’s financial services economy for years. They maintain a vast amount of...

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Brand

Keegan Bales

Rhode Island: Clumsy and Misguided

When Rhode Island launched a new marketing campaign last month to attract tourists and businesses, the state’s leadership thought they had laid...

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Brand

Melissa Arnoff

Don’t Know Much Geography

In late March, a Twitter user named Samantha Ficco was shopping at a Walmart in Severn, Md. (close to the state capital of Annapolis). She saw the...

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Brand

Melissa Arnoff

Local Kroger Talks Toilets

It is rare that a story about grocery store bathrooms going viral is positive, but one Kroger store in Athens, Ga. has changed all that. The store...

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Brand

LEVICK

It’s Not Just About Honesty

Jessica Alba’s eco-friendly household, baby, and skincare products company took another hit last week when the Wall Street Journal published a...

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