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LEVICK

July 17, 2019

Memes and the Rise of Brand Activism

Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing disapproval with memes. Amna Kirmani, professor at the University of Maryland’s Robert H. Smith School of Business, explains.

Read: Boycotts are rough. Memes may be worse.

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