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Brand

LEVICK

Marketing in a Time of Greenwashing and Brand Risk

The landscape is littered with corporations accused of greenwashing — either accidentally, technically, or brazenly. In his latest Brink...

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Brand

LEVICK

Memes and the Rise of Brand Activism

Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing...

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Brand

LEVICK

Should Companies Take a Stand on Political & Social Issues?

Tony Jaques, Managing Director of Issue Outcomes, explores how companies can choose whether championing a cause will help or hinder its brand...

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Brand

LEVICK

Trump Tower & Doral: Trump Brand Impacted?

In his latest CNN interview, Richard Levick comments on President Trump’s alignment with his own brand throughout his presidency.  Watch:...

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Brand

Lanesha Reagan

How #AerieREAL has Changed Marketing to Women

With women at the forefront of 2018, there seems to be a change emerging in the way brands target their female consumers. Popular young...

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Brand

Caroline Rinker

Social Responsibility in the Age of Social Media

Twitter has not only given brands the ability to participate in social commentary, but it’s also encouraged an environment of humanitarian...

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Brand

Melissa Beaty

How Meghan Markle Wrote Her Own Fairy Tale

While Meghan Markle’s “real-life fairy tale” captivated audiences worldwide, her estranged family members sought to cash in on...

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Brand

Dan Rene

Astroturf in the NHL?

Washington Capitals fans living in Tampa or traveling there for the final game of the Eastern Conference Finals will be faced with a unique...

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Brand

Ellie Rutland

Did “This Is Us” help or hurt Crock-Pot?

Disclaimer: Spoilers included in this post! After the popular NBC emotional drama “This Is Us” revealed the cause of the beloved...

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Brand

Andrew Ricci

Something’s missing in Ram’s apology

With the rise of DVR and on-demand programming, sporting events remain one of the last bastions of events that consumers watch live, commercials...

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Brand

Jonathan Amar

H&M’s monkey sweatshirt apology is predictable

The internet is abuzz with news about international mega-retailer H&M featuring a product photo of a black child modeling a “coolest monkey...

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