Brand

Lyft’s Tainted Image

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Lyft’s Tainted Image

Interviewed by The Associated Press' Cathy Bussewitz, Richard Levick provides his thoughts on Lyft's failure on passenger safety to live [...]
Brand

Smart Healthcare Policy or Discrimination?

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Smart Healthcare Policy or Discrimination?

In an interview with CBS radio’s Christopher Buckley, Richard Levick discussed U-Haul’s controversial announcement to no longer hire nicotine users [...]
Brand

Lyft Stumbles

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Lyft Stumbles

In this CommPRO article, Richard Levick takes a look at the role of corporate social responsibility in the age of […]

Brand

Corporate Social Responsibility in the Age of Shaming

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Corporate Social Responsibility in the Age of Shaming

Last week, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by [...]
Brand

Mars is Fighting Climate Change

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Mars is Fighting Climate Change

Campaign’s article discusses Mars’ vow to reduce greenhouse gas emissions from its direct operations. Read: Pledge for Planet Initiative

Brand

How Brands Can Navigate Politics

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How Brands Can Navigate Politics

In their latest report, Morning Consult and Advertising Week take an in-depth look at how the new era will change […]

Brand

Brands Taking A Stance

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Brands Taking A Stance

In an NBC News article regarding the 145 businesses that signed a letter in support of stricter gun laws, Richard […]

Brand

Marketing in a Time of Greenwashing and Brand Risk

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Marketing in a Time of Greenwashing and Brand Risk

The landscape is littered with corporations accused of greenwashing — either accidentally, technically, or brazenly. In his latest Brink article, […]

Brand

Memes and the Rise of Brand Activism

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Memes and the Rise of Brand Activism

Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing disapproval with […]

Brand

Should Companies Take a Stand on Political & Social Issues?

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Should Companies Take a Stand on Political & Social Issues?

Tony Jaques, Managing Director of Issue Outcomes, explores how companies can choose whether championing a cause will help or hinder […]

Brand

Trump Tower & Doral: Trump Brand Impacted?

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Trump Tower & Doral: Trump Brand Impacted?

In his latest CNN interview, Richard Levick comments on President Trump’s alignment with his own brand throughout his presidency.  Watch: […]