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John Lovallo

The Constructionist Investor

Will there be a different activist playbook in 2017? Is activist investing at an inflection point? Are the days of Bill Ackman, Dan Loeb, Jeff...

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Melissa Arnoff

Speaking Out on the Immigration Ban

President Trump’s executive order last Friday banning citizens from seven Muslim-majority countries from traveling to the United States for the...

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Jack Deschauer

A New Era

It is the beginning of a new year, which means that it is time for the annual slew of “trend” pieces (a trend in and of itself) about what is...

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Andrew Ricci

Avoiding the Fate of Pets.com

The 1990s dot-com bubble hosted some of the greatest stock disasters in American history. Let’s not forget that at one point, Pets.com ruled the...

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Dan Rene

A Speedo Drops On Lochte

Another Speedo has dropped on Ryan Lochte, quite literally, as the swim apparel manufacturer joined others in abandoning its sponsorship of the...

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LEVICK

Why Companies Can’t Stay Quiet On Social Issues

It used to be that companies focused strictly on their products. Maxwell House’s “Good to the last drop” slogan focused on its coffee, not...

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Dan Rene

The Art of Stunt Food Gimmicks

Since the first coupon was printed (actually handwritten) in 1887 by Asa Candler, a founder of The Coca-Cola company, the soda maker, its...

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Dan Rene

Poor Focus At Hyperloop

Hyperloop travel is the brainchild of several high profile innovators, including Elon Musk, who envision a “fifth mode of transportation.” Its...

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Dan Rene

Marissa Mayer and a Broken Chain of Communications

Update: After further investigation, and talking with communicators at Yahoo, it became clear that the news articles circulating were lacking...

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Andrew Ricci

Can Curry “Just Do It” For Under Armour?

Golden State Warriors point guard Steph Curry, who led his team to a contentious 7-game NBA Finals series against the Cleveland Cavaliers, is one...

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Dan Rene

A Look Into Tesla’s Autopilot Crash Response

Communications, at its core, is actually a very simple exercise if we keep our audience in mind. During a crisis, a communicator’s job is to...

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