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Brand

Dan Rene

Tesla’s CSR: A Light Bulb for Puerto Rico

Weeks following hurricanes Maria and Irma, much of the Virgin Islands and Puerto Rico remain without electricity, creating a catastrophic...

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Brand

Ellie Rutland

Sigma Beta: Highest Recruiting Fraternity in California

Historically, the term “frat boy” has described young male members of social fraternities at universities. But today, the term has evolved...

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Brand

Gabrielle Nadel

The Golden Age of Amenities

We live in a time of more—more speed, more access, more convenience. In order to be the best, you have to have the most. In terms of real estate...

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Brand

LEVICK

A Leadership Challenge for Uber

Uber made an inspirational hire with new CEO Dara Khosrowshahi -- who brilliantly built Expedia -- and he is wise to focus on a no-timetable IPO....

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Brand

Gabrielle Nadel

Co-working space is on the rise, and branching out

Co-working spaces are taking over the world. Literally. The idea of modern co-working began as a digital concept in Berlin in the 1990’s,...

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Brand

Jen Tong

Teaching old buildings new tricks

We all know iconic brands. Apple, Target, Nike, the list goes on. Brands are powerful tools to make a company, product, or person have a memorable...

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Brand

Ellie Rutland

Does Almond Milk come from almond-eating cows?

If seven percent of American adults think that chocolate milk comes from brown cows (CNN), does that mean people also think almond and coconut...

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Brand

Kelsey Chapekis

Simpsons, Shade, and Subtweets: A Story of Diplomacy in 2017

It’s no longer just the personal account of the President of the United States sparking international controversy on Twitter; Russia and Ukraine...

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Brand

Keegan Bales

Why Pepsi’s Images Matter

Communications and public affairs professionals collectively gasped last week when Pepsi’s ad featuring Kendall Jenner hit the Internet,...

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Brand

John Lovallo

The Constructionist Investor

Will there be a different activist playbook in 2017? Is activist investing at an inflection point? Are the days of Bill Ackman, Dan Loeb, Jeff...

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Brand

Melissa Arnoff

Speaking Out on the Immigration Ban

President Trump’s executive order last Friday banning citizens from seven Muslim-majority countries from traveling to the United States for the...

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