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Brand

Gabrielle Nadel

Co-working space is on the rise, and branching out

Co-working spaces are taking over the world. Literally. The idea of modern co-working began as a digital concept in Berlin in the 1990’s,...

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Brand

Jen Tong

Teaching old buildings new tricks

We all know iconic brands. Apple, Target, Nike, the list goes on. Brands are powerful tools to make a company, product, or person have a memorable...

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Brand

Ellie Rutland

Does Almond Milk come from almond-eating cows?

If seven percent of American adults think that chocolate milk comes from brown cows (CNN), does that mean people also think almond and coconut...

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Brand

Kelsey Chapekis

Simpsons, Shade, and Subtweets: A Story of Diplomacy in 2017

It’s no longer just the personal account of the President of the United States sparking international controversy on Twitter; Russia and Ukraine...

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Brand

Keegan Bales

Why Pepsi’s Images Matter

Communications and public affairs professionals collectively gasped last week when Pepsi’s ad featuring Kendall Jenner hit the Internet,...

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Brand

John Lovallo

The Constructionist Investor

Will there be a different activist playbook in 2017? Is activist investing at an inflection point? Are the days of Bill Ackman, Dan Loeb, Jeff...

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Brand

Melissa Arnoff

Speaking Out on the Immigration Ban

President Trump’s executive order last Friday banning citizens from seven Muslim-majority countries from traveling to the United States for the...

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Brand

Jack Deschauer

A New Era

It is the beginning of a new year, which means that it is time for the annual slew of “trend” pieces (a trend in and of itself) about what is...

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Brand

Andrew Ricci

Avoiding the Fate of Pets.com

The 1990s dot-com bubble hosted some of the greatest stock disasters in American history. Let’s not forget that at one point, Pets.com ruled the...

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Brand

Dan Rene

A Speedo Drops On Lochte

Another Speedo has dropped on Ryan Lochte, quite literally, as the swim apparel manufacturer joined others in abandoning its sponsorship of the...

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Brand

LEVICK

Why Companies Can’t Stay Quiet On Social Issues

It used to be that companies focused strictly on their products. Maxwell House’s “Good to the last drop” slogan focused on its coffee, not...

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