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Brand

LEVICK

Mars is Fighting Climate Change

Campaign’s article discusses Mars’ vow to reduce greenhouse gas emissions from its direct operations. Read: Pledge for Planet Initiative

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Brand

LEVICK

How Brands Can Navigate Politics

In their latest report, Morning Consult and Advertising Week take an in-depth look at how the new era will change how brands engage with...

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Brand

LEVICK

Brands Taking A Stance

In an NBC News article regarding the 145 businesses that signed a letter in support of stricter gun laws, Richard Levick offered his insight on...

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Brand

LEVICK

Marketing in a Time of Greenwashing and Brand Risk

The landscape is littered with corporations accused of greenwashing — either accidentally, technically, or brazenly. In his latest Brink...

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Brand

LEVICK

Memes and the Rise of Brand Activism

Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing...

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Brand

LEVICK

Should Companies Take a Stand on Political & Social Issues?

Tony Jaques, Managing Director of Issue Outcomes, explores how companies can choose whether championing a cause will help or hinder its brand...

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Brand

LEVICK

Trump Tower & Doral: Trump Brand Impacted?

In his latest CNN interview, Richard Levick comments on President Trump’s alignment with his own brand throughout his presidency.  Watch:...

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Brand

Lanesha Reagan

How #AerieREAL has Changed Marketing to Women

With women at the forefront of 2018, there seems to be a change emerging in the way brands target their female consumers. Popular young...

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Brand

Caroline Rinker

Social Responsibility in the Age of Social Media

Twitter has not only given brands the ability to participate in social commentary, but it’s also encouraged an environment of humanitarian...

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Brand

Melissa Beaty

How Meghan Markle Wrote Her Own Fairy Tale

While Meghan Markle’s “real-life fairy tale” captivated audiences worldwide, her estranged family members sought to cash in on...

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Brand

Dan Rene

Astroturf in the NHL?

Washington Capitals fans living in Tampa or traveling there for the final game of the Eastern Conference Finals will be faced with a unique...

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