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Public Affairs

Madison Case

Meeting Stakeholder Expectations

Consumers expect a lot of companies these days. They expect companies to exhibit ethical behavior, weigh in on major societal and political...

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Public Affairs

Madison Case

Can the Libertarians trump The Donald?

On June 23, 2016, #LibertarianTownHall trended on Twitter in the U.S. for two hours. At its peak, #LibertarianTownHall fell behind only...

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Crisis

Madison Case

Applebee’s Microwaving Their Steaks?: A Lesson on Repeating the

I recently learned that Applebee’s has been accused of microwaving all the food they serve…and I learned this from a multi-million-dollar TV...

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Public Affairs

Madison Case

Understanding Your Audience: A Case Study in Dearborn

The big news coming out of the primaries last week was Bernie Sanders’ upset win against Hillary Clinton in Michigan. What was covered much...

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