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Brand

Dan Rene

A Speedo Drops On Lochte

Another Speedo has dropped on Ryan Lochte, quite literally, as the swim apparel manufacturer joined others in abandoning its sponsorship of the...

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Brand

Dan Rene

The Art of Stunt Food Gimmicks

Since the first coupon was printed (actually handwritten) in 1887 by Asa Candler, a founder of The Coca-Cola company, the soda maker, its...

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Brand

Dan Rene

Marissa Mayer and a Broken Chain of Communications

Update: After further investigation, and talking with communicators at Yahoo, it became clear that the news articles circulating were lacking...

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Brand

Dan Rene

A Look Into Tesla’s Autopilot Crash Response

Communications, at its core, is actually a very simple exercise if we keep our audience in mind. During a crisis, a communicator’s job is to...

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Crisis

Dan Rene

Another Heel Drop On Ailes

Just when you thought that things could not get worse for Roger Ailes, they have. The media genius is now on the chopping block of the media...

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