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Crisis

Richard Levick

The United Continental Scandal: A New CEO Confronts A Gathering Storm

In this article posted on Forbes.com, I examine the threat now facing United Continental that goes beyond Jeff Smisek’s unsavory deal with David...

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Crisis

Melissa Arnoff

Malaysia Air and the New Normal: Some Crises Never End

One of the basic rules about crisis communications is that in the early stages of an incident, you must only provide the facts and not speculate...

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Brand

Richard Levick

Green For Gold: Branson’s Block-Long Tops Subway’s

In this article published on Forbes.com, I examine how the race to 'out-green' competitors is driving unprecedented growth in the hotel industry....

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