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This Week

LEVICK

Must-Read: PwC’s Entry Into the US Legal Market

Via The American Lawyer: PwC Legal’s decision to open a US office, in Washington D.C., has attracted significant attention. Some, in the...

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Brand

Keegan Bales

Rhode Island: Clumsy and Misguided

When Rhode Island launched a new marketing campaign last month to attract tourists and businesses, the state’s leadership thought they had laid...

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Public Affairs

Jen Tong

The History of Bacon for Breakfast: A PR Success Story

For most carnivores, there is arguably no plate that bacon has become more synonymous with than breakfast and brunch dishes. Few meat eaters can...

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Digital

Rachel Racoosin

Internet Trolls for Trump

As the presidential primary season continues to heat up, it appears a Trump supporter has purchased the domain JebBush.com and is redirecting...

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Brand

LEVICK

The One Thing Missing From the Blizzard of 2016

High winds. Freezing temperatures. Thirty-plus inches of snowfall. The Blizzard of 2016 that hit the East Coast last week had it all – with the...

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Digital

Richard Levick

Bernie’s Social Strategy Nearly Steals Iowa

Having finished within .3 percentage points of Hillary Clinton in the Iowa Caucuses, Senator Bernie Sanders (D-VT) has – at least for now –...

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Digital

Rachel Racoosin

Five Digital Trends in 2016

As we say goodbye to the year of the Beliebers, we take a look at five of the latest digital trends that are gearing up to take over digital...

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Brand

LEVICK

Does the Ad Industry Need Rebranding?

Unless you’ve been under a rock for the past three weeks, you now realize that Apple’s next cultural coup is its mobile ad-blocking...

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Digital

Rachel Racoosin

#SquadGoals: Turn Your Followers Into Advocates

#SquadGoals are not just limited to Taylor Swift and her crew of models, actresses, and singers. Just as T-Swift and her girl squad aspire to...

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Crisis

Richard Levick

Amazon And Jeff Bezos: Legacies Are Built On More Than Just Capital

In this article published on Forbes.com, I examine Jeff Bezos' response to the New York Times' expose on Amazon's brutal work environment. Read...

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Brand

Melissa Arnoff

From Coffee to Cabernet: Is Starbucks Losing Focus or Reinforcing its

Starbucks recently announced that 24 more locations across the country will become Evening Stores, meaning they will offer beer, wine, and...

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