You’re All a Bunch of Enrons
In this article posted on Forbes.com, we examine a recent study by CoreBrand that uncovers the real Achilles Heel of corporate brands. It’s not the quality of products or services, but a lingering malaise affecting how management of even the highest-ranked brands is perceived. The vulnerability precedes the economic collapse, dating back instead to a marketplace trauma called Sarbanes-Oxley.
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