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Corporate & Reputation

You’re All a Bunch of Enrons

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In this article posted on Forbes.com, we examine a recent study by CoreBrand that uncovers the real Achilles Heel of corporate brands. It’s not the quality of products or services, but a lingering malaise affecting how management of even the highest-ranked brands is perceived. The vulnerability precedes the economic collapse, dating back instead to a marketplace trauma called Sarbanes-Oxley.
 
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Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought...