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The O’Bannon Case: A Golden Opportunity for College Sports Programs


In this article published on Forbes.com, we examine the ways in which the O’Bannon case may indeed be a threat to the NCAA’s reputation and resources, as well as a harbinger of radical change in collegiate sports. But for college programs, it’s also an unprecedented opportunity to shine and differentiate themselves from the ”plantation mentality” that has become so increasingly notorious in recent years.
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Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought...