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Corporate & Reputation

Bangladesh: Will Good Corporate Deeds Go Unpunished?


In this article published on Forbes.com, we look at the harsh criticism some corporations are confronting for spearheading the Alliance for Bangladesh Worker Safety in the aftermath of the Rana Plaza tragedy – and the simultaneous outcry aimed at others for refusing to sign the Accord on Fire and Building Safety in Bangladesh. Both phenomena hold larger significance than the brand and reputational issues they create. In fact, they may come to define an underlying strategy by global labor and their allies to undermine the impact of CSR itself.
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Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought...