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Does Apple’s Holy Grail of Tax Avoidance Runneth Over?


In this article recently published on Forbes.com, we examine the uproar in Congress over Apple’s tax avoidance strategies and the potential ramifications. While all of Apple’s actions are perfectly legal, the courtroom and Court of Public Opinion are two different entities altogether. As such, Apple CEO Tim Cook’s testimony before the Senate Permanent Subcommittee on Investigations was an opportunity to share Apple’s “holy grail” of tax avoidance as a rising tide that does indeed raise its share of ships.
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Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought...