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Corporate & Reputation

Forget the Leather Seats, Where do I Plug in My Smartphone?

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In this article published on FastCompany.com, we examine the recent statement by Ford Motors’ Jim Farley that luxury car buyers now care more about data syncing than size or price. It’s a transformative moment for auto manufacturers – and one that will force them to think less like Lee Iacocca and more like Steve Jobs.
 
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Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought...