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Corporate & Reputation

Going on the Offense: Proactive Strategies to Reduce Uncertainty

David Bartlett

In this LEVICK Daily video interview, we discuss an upcoming panel discussion at the 2013 BIO International Convention entitled, Going on the Offense: Proactive Strategies to Reduce Uncertainty. During the discussion, which features LEVICK Senior Vice President David Bartlett; former USDA General Counsel and Holland and Hart Partner Nancy Bryson; Baker Hostetler Partner Christopher Marraro; and Baker Hostetler Associate Peter Whitfield, we will examine the ways in which manufacturers of bioengineered agricultural and animal products can retake the high ground when it comes to public perceptions regarding a host of regulatory, compliance, legal, and reputational issues.
This panel will address tools and strategies available for the biotechnology industry to address the threats posed by anti-biotechnology advocates. It will discuss ways to exploit developments in biotech litigation, such as the proactive use of discovery and new developments in the law regarding declaratory judgment actions. The panel will also provide insight on how to mitigate social and digital media attacks in a manner that provides balance to consumers. Finally, the panel will offer expert insights into the U.S. Department of Agriculture’s regulatory process concerning regulated articles and how best to successfully negotiate the process and help assure that there is a strong administrative record that will stand up to judicial review.

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