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Crisis

How to Protect Your Brand from Twitter Hacking

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In this article appearing on PRNews.com, we examine recent hackings of the Burger King and Jeep Twitter accounts and outline the steps that help individuals and organizations prevent, and prepare for, this latest threat to online reputations. Today, Twitter hacking is an acceptable risk for the companies seeking to reach the platform’s more than 200 million global users; but that doesn’t mean the risk shouldn’t be mitigated with initiatives that emphasize password security and responses that are timely and true to the organization’s underlying brand identity.
 
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Peter LaMotte, SVP & Chair, Digital Practice
Senior Vice President & Chair, Digital Communications Practice

Peter LaMotte leads the award-winning digital team at LEVICK, bringing the richest, most diverse digital talent and resources to bear on behalf of firm clients worldwide. A proven digital marketing and strategy leader, Mr. LaMotte is well-known...