Livestrong: Life After Lance is Possible
By Ryan Stanton
In this article published on CommPro.biz, we examine Livestrong’s efforts to recover from the brand damage suffered when Lance Armstrong admitted to doping earlier this year. To regain its position as a leading advocate and fundraiser in the fight against cancer, the organization needs to put the focus back on the small stories that remind the public of all the good it has done, and will do in the coming months and years.
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