Miracle Workers: How Utilities Can Generate More Goodwill
In this article published on FastCompany.com, we take an in-depth look at the significant reputational challenges confronting public and private utilities. Despite adept examples of consumer outreach via digital and social media, utilities still lag behind traditionally reviled industries when it comes to public opinion. To reverse the trend, they need to double-down on their digital investments to put a human face on consumers’ flick of the switch.
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