• The Communicators Cover Image
    Leadership in the age of Crisis Read More
  • Stop the Presses cover
    The Crisis and Litigation PR Desk Reference Read More
  • LEVICK Monthly
    The Latest News, Interviews and Perspectives Read More
  • Making Your Point cover
    Communicating Effectively with Audiences of One to One Million Read More
  • 365 Marketing Meditations cover
    Daily Lessons for Marketing and Communications Professionals Read More
  • Inside Outside cover
    How Businesses Buy Legal Services Read More

Levick Daily. Thoughts. Perspectives. Insights.

Corporate & Reputation

Jennifer Abril on The Story of Fragrances


In this LEVICK Daily video interview, we discuss the release of the new documentary The Story of Fragrances with Jennifer Abril, President of the International Fragrance Association North America. Not just perfumes and colognes, detergents, candles, body lotions, and other products contain scents that create an emotional connection to a brand. It’s a marketplace reality which demands that fragrance recipes be treated as protected trade secrets. 
Click here to watch The Story of Fragrances

Bookmark and Share

Add new comment