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Corporate & Reputation

Jeff Rosenblum on The Naked Brand

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In this LEVICK Daily video interview, Questus Founding Partner Jeff Rosenblum discusses The Naked Brand – the feature film he directed that examines how traditional advertising has failed to keep up with consumer behavior. When brands are defined by actions, not words, companies must abandon the “Mad Men” approach of saying they’re great. They need to be great.

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