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How Nordstrom Evolved from Bricks to Clicks


In this Fast Company article, we examine the challenges brick-and-mortar retailers need to overcome as mobile e-commerce reduces their physical stores to little more than showrooms. As consumers are provided more avenues by which to compare prices on-the-go and in real-time, brick-and-mortar establishments need to translate the offline service advantage into online success – just as Nordstrom has.
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Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought...