Today on LEVICK Daily, we continue our examination of recent lawsuits filed against the food and beverage industry with Robert Hibbert, a Partner in the Washington D.C. office of Morgan, Lewis & Bockius. Aggressive consumer advocacy in the area of food labeling dictates a need for companies to factor new levels of scrutiny into their marketing decisions, monitor precedent-setting decisions in the cases that have already been filed, and perhaps even establish industry-wide guidelines that buttress their compliance messaging.