Three Rules for Effective Hispanic Outreach
Today on Fast Company, we outline three rules for effective corporate outreach to Hispanic and Latino communities. With more than $1 trillion dollars in annual spending power and projected growth of 48 percent over the next three years, Hispanics and Latinos do not represent a market segment; they are a market unto themselves. Marketing and communications outreach to this ever-expanding American population isn’t a homogeneous, one-size-fits-all proposition. Rather, it is a far more targeted exercise that demands a true understanding of the subtle nuances that define myriad Hispanic and Latino communities in the U.S.