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What comes after the "but" is what they're really saying, and what you really need to address. #MktgMeditation
Crisis
The Specter of Thalidomide Still Haunts the World
September 05, 2012
Today on Forbes.com, we look at how the Grünenthal Group, which produced and recalled the infamous drug thalidomide, waited a half-century to mainly apologize for never having apologized. It was not warmly received, to say the least, yet there is still much the company can do to strengthen its reputation in the months ahead.
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