Taking Digital Strategies to the Next Level
Today on FastCompany.com, Richard Levick outlines five strategies designed to keep digital teams from growing complacent once they reach their initial engagement objectives. When organizations launch a blog, come to dominate search engine rankings, or reach their goals for social media fans and followers, their work has really only just begun. By engaging other influential bloggers in their industries, utilizing SEO and SEM as risk functions, and leveraging social media connections to forge lasting brand relationships, organizations begin to glimpse the full potential of the digital tools at their disposal. Read Richard’s full take on FastCompany.com.