Rachel Racoosin is a Digital Director at LEVICK specializing in search engine optimization (SEO) and search engine marketing (SEM), reputation management, and social media strategy. At LEVICK, Rachel focuses on the integration of new digital and social media into traditional campaigns. Working with a team of digital professionals with experience across web, analytics, social media, SEO, SEM, email marketing, and advertising, Rachel provides marketing and reputation management support to a variety of clients including brands, corporations, trade associations and foreign governments.
Rachel previously worked at Ketchum, a global Public Relations firm, and RepEquity, an online reputation and brand management firm, where she developed impactful digital strategies to build and protect some of the largest brands in the sports, entertainment, health care, advocacy, and non-profit arenas. At Ketchum, Rachel managed the social media strategy and message execution for the Office of the National Coordinator for Health Information Technology (ONC), an agency within the U.S. Department of Health and Human Services with more than 70,000 Twitter followers.
Rachel is a strong advocate for integrating technology in the workplace. Using this knowledge, Rachel has become a trusted advisor to clients and agency partners, providing leadership and support throughout a campaign’s strategy and execution phases. Rachel is passionate about the latest technical and digital trends, and utilizes her technical expertise to bridge all practice areas at LEVICK.