Peter LaMotte leads the award-winning digital team at LEVICK, bringing the richest, most diverse digital talent and resources to bear on behalf of firm clients worldwide. A proven digital marketing and strategy leader, Mr. LaMotte is well-known for his ability to help clients drive adoption, change and understanding through unique combinations of digital strategies and channels. His client experience includes success with dozens of diverse brands including AARP, NEA, Sony, Kraft, Colgate Palmolive, Yahoo!, and Audio-Technica.
Formerly President and CEO of GeniusRocket in Washington DC, Mr. LaMotte pioneered online and television advertising based on a crowdsourced agency model. He transformed the core business model from a company hosting online contests, to a creative agency powered by a vetted professional community. Prior to GeniusRocket, Mr. LaMotte served in Client Education and Business Development Roles with the Marketing Leadership Council at the Corporate Executive Board (CEB). He also served as Vice President of Marketing at Intrepid Aviation and as a founding Account Executive for IBM's NetGen Internet division. He has been quoted for his knowledge of emerging digital trends from Fast Company to The Washington Post and regularly speaks at conferences and universities on the topic of online content strategy, creative crowdsourcing, and the changing face of digital advertising.