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Peter LaMotte, SVP & Chair, Digital Practice
Peter
LaMotte
Senior Vice President & Chair, Digital Communications Practice
“Think like a wise man but communicate in the language of the people.”
— William Butler Yeats
Biography 

Peter LaMotte leads the award-winning digital team at LEVICK, bringing the richest, most diverse digital talent and resources to bear on behalf of firm clients worldwide. A proven digital marketing and strategy leader, Mr. LaMotte is well-known for his ability to help clients drive adoption, change and understanding through unique combinations of digital strategies and channels. His client experience includes success with dozens of diverse brands including AARP, NEA, Sony, Kraft, Colgate Palmolive, Yahoo!, and Audio-Technica.

Experience 

Formerly President and CEO of GeniusRocket in Washington DC, Mr. LaMotte pioneered online and television advertising based on a crowdsourced agency model. He transformed the core business model from a company hosting online contests, to a creative agency powered by a vetted professional community. Prior to GeniusRocket, Mr. LaMotte served in Client Education and Business Development Roles with the Marketing Leadership Council at the Corporate Executive Board (CEB). He also served as Vice President of Marketing at Intrepid Aviation and as a founding Account Executive for IBM's NetGen Internet division. He has been quoted for his knowledge of emerging digital trends from Fast Company to The Washington Post and regularly speaks at conferences and universities on the topic of online content strategy, creative crowdsourcing, and the changing face of digital advertising.

Awards & Recognition 
  • Washington Post "Tech Titan" 2011
  • Two American Marketing Association Top Marketer Awards 2012
Education 
Bachelor of Arts
Rhodes College
Masters of Business Administration
Vanderbilt University, Owen Graduate School of Management

DC Office

1900 M Street, NW
Washington, DC 20036

202.973.1300
202.973.1301
D 202.973.5305

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